Meta · Scale
Scaling UGC Winners
V4 · by Alex Morgan
Beauty · Ecommerce
- Verified Spend
- $8.4M
- Attributed Revenue
- $24.7M
- ROAS
- 2.94x
- Advertisers
- 184
30D ROAS
3.12x
Updated
3 days ago
Verified advertising strategies
Run strategies that are actually working.
Discover advertising strategies from experienced media buyers, see their observed performance across real campaign data, and deploy them through Bielby Group AI.
Built on verified advertising infrastructure.
Simulated product data
Verified strategy · V4
ObservedScaling UGC Winners
by Alex Morgan · Meta · Beauty · Ecommerce
Verified Spend
$8.4M
ROAS
2.94x
Advertisers
184
Advertiser verified
Methodology versioned
Recent operating data
Ready for configuration
Simulated product data
// Verified strategy marketplace
See what’s working now.
Compare versioned strategies by observed performance, scale, recency, network, and advertiser usage before choosing what to test.
Observed performance
Google · Acquire
High-Intent Search Capture
V7 · by Maya Chen
Retail · Ecommerce
- Verified Spend
- $5.1M
- Attributed Revenue
- $17.9M
- ROAS
- 3.51x
- Advertisers
- 126
30D ROAS
3.44x
Updated
1 day ago
TikTok · Creative Testing
Creator Iteration Loop
V3 · by Jordan Lee
Apparel
- Verified Spend
- $3.7M
- Attributed Revenue
- $8.9M
- ROAS
- 2.41x
- Advertisers
- 97
30D ROAS
2.58x
Updated
5 days ago
Meta · Retargeting
Margin-Aware Retargeting
V5 · by Sofia Reyes
Ecommerce
- Verified Spend
- $6.2M
- Attributed Revenue
- $20.1M
- ROAS
- 3.24x
- Advertisers
- 143
30D ROAS
3.36x
Updated
2 days ago
Simulated strategy performance
// Living evidence
Not another case study.
Case studies show what worked once. Bielby Group AI shows how a strategy performs across advertisers, campaigns and time.
Case study
- One advertiser
- Selected period
- Static result
- Can become outdated
Bielby Group AI strategy
- Multiple advertisers
- Ongoing performance
- Versioned methodology
- Recent results
- Observed operating data
// How it works
From discovery to an accountable track record.
- 01
Discover
Browse strategies.
- 02
Inspect
See performance, scale, recency and usage.
- 03
Apply
Configure the strategy for your business.
- 04
Check + Launch
Run Bielby Group AI Preflight before human-approved submission.
- 05
Learn
Results contribute to the strategy’s ongoing track record.
The accountable operating layer
Strategies are only useful if the infrastructure underneath them can be trusted.
Bielby Group AI connects a strategy to a verified advertiser, screens the campaign before submission, monitors the infrastructure it depends on, and preserves outcomes in the audit trail.
01Verified Advertiser
02Strategy
03Bielby Group AI Preflight
04Advertising Infrastructure
05Campaign Operations
06Network Outcome
07Performance
08Audit
Advertising has campaign tools.
It still lacks an operating layer around the advertiser.
Bielby Group AI connects advertiser identity, policy checks, network infrastructure, campaign operations, performance, and auditability in one system.
01Identity
02Compliance
03Infrastructure
04Operations
05Intelligence
One operating system · not five products
Why Bielby Group AI
Advertising infrastructure wasn’t built for this level of complexity.
More networks. More automation. More AI. More measurement systems. More policy requirements. More people and software acting on behalf of advertisers.
The missing layer is accountability.
Bielby Group AI connects advertiser identity, policy checks, infrastructure health, campaign execution, performance, and auditability around one persistent advertiser.
// Architecture
The advertiser is the root object.
Most advertising software starts with an ad account or a campaign. Bielby Group AI starts with the advertiser, and every network resource sits underneath it.
IdentityComplianceInfrastructureOperationsIntelligenceAudit
Bielby Group AI operating layer
ACME OY
Verified advertiser
Finland · Ecommerce
Verified
META
- Ad Account
- Page
- Pixel
- CAPI
- Campaigns
- Google Ads
- Merchant Center
- Conversions
- Campaigns
TIKTOK
- TikTok Ads
- Pixel
- Events API
- Campaigns
Network resources belong to the advertiser · simulated record
// The operating gap
Paid media is sophisticated. The infrastructure around it isn’t.
Unknown operating context
Campaign systems know the ad account. They often know far less about the business operating it.
Late policy discovery
Avoidable issues are often discovered only after campaigns reach network review.
Fragmented infrastructure
Tracking, assets, permissions, catalogs, billing, and campaigns live across disconnected systems.
Unaccountable automation
AI can recommend and execute changes faster than teams can understand who approved what and why.
Bielby Group AI creates one accountable operating layer around all four.
// The Bielby Group AI lifecycle
Verify. Connect. Check. Launch. Monitor. Optimize.
- 01
Verify
Know the advertiser.
- 02
Connect
Connect authorized network infrastructure.
- 03
Check
Run Bielby Group AI Preflight.
- 04
Launch
Submit through official network workflows.
- 05
Monitor
Watch infrastructure and performance.
- 06
Optimize
Make evidence-backed decisions with human control.
One operating model from advertiser identity to accountable performance.
// Verified advertiser
Know who is operating every advertising workspace.
Bielby Group AI creates a persistent operating identity around the advertiser before campaigns, infrastructure, and automation are layered on top.
One persistent advertiser identity across advertising workflows. Verification should not disappear after onboarding — Bielby Group AI maintains advertiser context as campaigns, infrastructure, permissions, products, and risk change over time.
Explore advertiser verificationACME OY
Advertiser PassportFinlandEcommerceVERIFIED
Legal entityVerified
Authorized representativeVerified
DomainVerified
BusinessVerified
Product categoryVerified
Payment relationshipVerified
Continuous monitoringActive
Networks
3
Advertising assets
12
Open reviews
0
Infrastructure
Healthy
Compliance history
Healthy
Passport
adv_acme
Simulated record · maintained continuously
Verification history
Continuous monitoring active- Aug 22Legal entity verified
- Aug 22Domain verified
- Aug 23Representative verified
- Aug 23Advertiser activated
- Sep 03Continuous monitoring completed
- Sep 05Website change detectedChange reviewed · no risk change
Simulated advertiser record
Bielby Group AI Preflight
Platform: Meta87
Score
87 / 100
Review required
“Struggling with thinning hair after 40? Our formula fixes it.”
Suggested remediation
“A daily formula designed to support fuller, healthier-looking hair.”
Bielby Group AI Preflight is an internal readiness assessment. Final approval and enforcement decisions remain with the advertising network.
Simulated homepage interaction · resets on refresh
// Bielby Group AI Preflight
Catch avoidable problems before submission.
Inspect advertiser context, creative, copy, destination, product, geography, tracking, and other relevant signals before a person approves submission.
// Network decisions
A Preflight score is not an approval.
Bielby Group AI records what was submitted and what the advertising network decided, as two distinct facts.
Prediction is useful. Outcomes are more valuable. Bielby Group AI preserves the relationship between advertiser context, Preflight findings, remediation, submission, network decision, infrastructure state, and campaign performance.
Bielby Group AI does not approve ads on behalf of advertising networks.
Campaign lifecycle
cmp_29Bielby Group AI Preflight
97 / 100 · Ready for submission
Submitted
08:45:12Fall Scale Campaign · Meta
Network review
In reviewMeta
Network outcome
08:47:31Approved
- Bielby Group AI assessment
- Ready for submission
- Network outcome
- Approved
- Decision recorded
- Yes
- Audit event
- evt_01829
Simulated lifecycle · network outcome recorded, not issued by Bielby Group AI
// Advertising infrastructure
Know what is breaking before it affects spend.
Monitor the systems paid media depends on — network assets, measurement, catalogs, domains, billing, and permissions.
Infrastructure health
Live monitoring96.8Healthy8 healthy · 2 warnings · 1 degraded signal
META
Business PortfolioConnected
Ad AccountHealthy
CAPI94% · Warning
BillingHealthy
Google AdsHealthy
TrackingHealthy
Merchant CenterWarning
TIKTOK
TikTok AdsHealthy
PixelDegraded
EventsWarning
Meta CAPI match quality dropped 14%
TikTok purchase events stopped 32 minutes ago
Merchant Center rejected 4 products
Open diagnosticSimulated infrastructure telemetry
// Incident management
Healthy infrastructure is not infrastructure that never fails.
It is infrastructure that detects, explains, assigns, and resolves failures quickly.
INC-2084 · TikTok Purchase Events
Resolved todayDegradedDetected 09:14 · detection time 3 minutes
Campaigns affected
4
Daily spend affected
$12.4K
Owner
AM
Status
Investigating
Signal
Purchase events stopped arriving.
Diagnostics
- PixelHealthy
- Events APIAuthentication error
- Page availabilityHealthy
- Campaign deliveryActive
Incident timeline
- 09:14Issue detected
- 09:15Owner assigned
- 09:17Authentication issue identified
- 09:19Credentials refreshed
- 09:21Purchase events resumed
- 09:21Resolved
Simulated incident record
Operating conditions
ACME OY · today- Compliance98.2%
- Infrastructure96.8
- Meta CAPI94% · Warning
- Campaigns1 review required
- Creative2 fatigue detected
- Budget pacing1.4% under
- Incidents1 resolved today
Bielby Group AI does not promise that nothing goes wrong. It shows what is happening, why, who owns it, and what should happen next.
Simulated operating snapshot
// Advertising operations
Operate paid media from the same system that understands its risk and infrastructure.
Campaigns
ACME OY · September| Campaign | Network | Spend | Revenue | ROAS | Preflight | Infrastructure | Status |
|---|---|---|---|---|---|---|---|
| Fall Scale | Meta | $84,291 | $261,402 | 3.10x | Passed | Healthy | Active |
| Brand Search | $61,229 | $212,884 | 3.48x | Passed | Healthy | Active | |
| Creator Test | TikTok | $28,912 | $68,411 | 2.37x | Review | Warning | Paused |
Simulated campaign data
// Bielby Group AI Intelligence
Recommendations you can inspect before you act.
Every recommendation shows its driver, its evidence, and the action it proposes — a person decides.
Why did CPA increase yesterday?
Bielby Group AI IntelligencePrimary driver
Meta Prospecting
CPA
+18%
Confidence
High
Evidence
CPM+11%
CTR-5%
Creative UGC #14Fatigue detected
Recommended action
Reduce Meta Prospecting budget by 8% and move budget to Retargeting.
Simulated analysis · human approval required
AI recommendation
Budget allocationMeta Prospecting
Current budget
$22,000/day
Recommended
$18,000/day
Move
$4,000/day
Destination
Google Shopping
Evidence
- Meta Prospecting CPA+21%
- Meta Prospecting ROAS-14%
- Creative fatigueHigh
- Google Shopping marginal ROAS3.8x
Confidence HighRisk Medium
Approval required
Simulated recommendation · resets on refresh
// Controlled automation
Automate without losing control.
Bielby Group AI can surface and prepare actions while keeping material decisions behind explicit human approval.
Every recommendation carries its evidence, confidence, and risk — and every decision is recorded with the person who made it.
// Operating context
Every outcome adds operating context.
Bielby Group AI connects what was submitted, what the network decided, what infrastructure was healthy, what changed, and what ultimately performed.
- 01Advertiser context
- 02Preflight
- 03Submission
- 04Network decision
- 05Performance
- 06Infrastructure events
- 07Bielby Group AI Intelligence
Context returns to the advertiser record
// Auditability
Every important action has a history.
From verification to campaign changes, Bielby Group AI preserves the operating context behind important decisions.
Audit log
Session history- 08:42Preflight startedFall Scale CampaignAnthony Mastellone
- 08:42Policy warning detectedPrimary textBielby Group AI Preflight
- 08:43Remediation generatedPrimary textBielby Group AI Intelligence
- 08:44Suggestion approvedPrimary textAnthony Mastellone
- 08:44Preflight passed97 / 100Bielby Group AI Preflight
- 08:45Campaign submittedFall Scale CampaignAnthony Mastellone
Simulated session · actor, action, object, timestamp, source
// Built for your operating model
One layer. Three ways to use it.
Advertisers
Run paid media on top of verified identity, healthy infrastructure, policy checks, and accountable automation.
For advertisersAgencies
Operate dozens or hundreds of clients from one portfolio with shared controls for verification, compliance, infrastructure, approvals, and reporting.
For agenciesPlatforms
Embed advertiser onboarding, Preflight, campaign operations, infrastructure monitoring, insights, and events through one API.
- POST /v1/advertisers
- POST /v1/compliance/preflight
- POST /v1/campaigns
- POST /v1/campaigns/{id}/publish
// Built for responsible distribution
Infrastructure advertising networks can understand.
Bielby Group AI is designed around known advertisers, scoped access, pre-submission checks, network-specific controls, human approvals, and complete action attribution.
Known advertiser
Operating context behind every workspace.
Scoped permissions
Access follows role and purpose.
Pre-submission checks
Campaigns screened before network review.
Human approvals
Material actions can require a person.
Infrastructure monitoring
Continuous view of connected systems.
Audit trail
Actor, action, object, and time preserved.
Advertising networks retain final approval, enforcement, and policy authority.
Built around accountable advertising operations.
- Every workspace has advertiser context.
- Every material action has an actor.
- Every Preflight has evidence.
- Every network outcome remains the network’s decision.
// Ecosystem
One operating model across the advertising ecosystem.
Advertisers can operate directly.
Agencies can manage client portfolios.
Software platforms can embed advertising workflows.
Advertising networks retain their own approval, policy, enforcement, and platform authority.
Advertisers
Agencies
Software platforms
Bielby Group AI
Verified advertising infrastructure
Meta
Google
TikTok
Snapchat
Pinterest
Advertising networks retain approval, policy, and enforcement authority
// Object model
Every object has an ID, a state, an owner, and a history.
Bielby Group AI object model
- 01Advertiser
- 02Workspace
- 03Connection
- 04Campaign
- 05Creative
- 06Preflight
- 07Submission
- 08Network decision
- 09Performance
Every object carries
- ID
- State
- Owner
- History
- Evidence
- Audit trail
One consistent operating model across networks, with network-specific behavior preserved underneath.
// Bielby Group AI Platform
Build advertising workflows without rebuilding the infrastructure around them.
VerifyAvailable
ConnectAvailable
PreflightAvailable
CampaignAvailable
PublishPreview
InsightsPreview
WebhooksPreview
Simulated exampleAvailable
POST /v1/advertisers
{
"legal_name": "ACME OY",
"country": "FI",
"domain": "acme.example"
}200 OK
{
"id": "adv_acme",
"status": "pending_verification"
}One operating layer around paid advertising.
Identity
- Advertiser verification
- Domain verification
- Business context
- Continuous monitoring
Compliance
- Preflight
- Evidence
- Remediation
- Human review
Infrastructure
- Network health
- Measurement
- Catalogs
- Billing
- Permissions
- Incidents
Operations
- Campaigns
- Creative
- Automations
- Approvals
Intelligence
- Analytics
- Attribution
- Creative intelligence
- AI Copilot
Business
- Finance
- Pacing
- Reconciliation
- Audit
Platform
- API
- Webhooks
- Embedded onboarding
- Multi-tenant workflows
// Trust
Trust is an operating model, not a badge.
Known advertiser
Every workspace has operating context.
Scoped access
Permissions follow role and purpose.
Human control
Material automated actions can require approval.
Evidence
Important decisions show why.
Auditability
Important actions preserve actor and history.
Network authority
Networks retain final approval and enforcement decisions.
Bielby Group AI
Verified advertising infrastructure.
See the complete advertising lifecycle.
Walk through advertiser verification, infrastructure diagnostics, campaign Preflight, human-reviewed remediation, simulated launch, performance analysis, and accountable optimization.
No signup required · Simulated advertiser and network data
Every advertiser verified.Every campaign screened.Every action traceable.